Publications & Insights Protecting Trade Marks Post-Brexit
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Protecting Trade Marks Post-Brexit

Wednesday, 09 December 2020

The withdrawal of the UK from the EU will have a significant impact on how Intellectual Property rights and obligations are managed post-Brexit including in relation to the protection and enforcement of registered trade marks within the EU.  

The Withdrawal Agreement between the UK and the EU provided for an “implementation period” (due to expire on 31 December 2020) designed to mitigate the effects of Brexit by allowing the EU and the UK to engage in discussions and agree a framework on the future relationship between the UK and the EU. During the implementation period, most EU law continues to apply to the UK as if it were still an EU member state along with all of the usual EU supervisory, judiciary and enforcement mechanisms. 

In relation to Intellectual Property, and specifically trade marks, the Withdrawal Agreement seeks to prevent any loss of rights that would otherwise flow from the UK's departure from the EU by extending the application of EU trade mark law and the Recast Brussels Regulations for the duration of the implementation period.

So what effect will Brexit have on the existing protections afforded to holders of registered trade marks?

EU Registered Marks & the concept of the “Comparable Trade Mark” in the UK

Currently, the EU Trade Mark Regulations1 afford the holders of a registered EU trade mark (“EUTM”) with protection in each country of the EU. EUTMs are enforceable under domestic legislation throughout the EU making it easier and more cost effective to police and enforce these IP rights in the EU. The position remains the same in the UK for the duration of the implementation period.

From 31 December 2020 (“implementation period completion day” or “IP completion day”)2 the EU Trade Mark Regulations will no longer apply in the UK, thus removing the protections afforded to EUTMs in the UK.   

To limit the impact of this, the Withdrawal Agreement introduced the concept of the “Comparable Trade Mark”. Pursuant to the Withdrawal Agreement3, holders of EUTMs will automatically become holders of a comparable trade mark in the UK, without any need for re-examination, effective from IP completion day. 

Comparable trade marks will: 

  • be registered in the UK free of charge without any application requirement nor will the holder be required to have an address in the UK;
  • have the same deemed filing date as the corresponding EUTM;
  • have the same renewal date as the corresponding EUTM;
  • be declared invalid if, pursuant to proceedings initiated prior to IP completion day, the corresponding EUTM is declared invalid;
  • not be revoked on the grounds that the corresponding EUTM was not put to genuine use in the UK previously.
  • Holders of EUTMs shall have the right to opt-out of a comparable mark in certain circumstances but must actively elect to do so4

Opposition proceedings

Where an opponent to an application to register a trade mark in the UK is asserting use of an existing trade mark within the proceeding five year period, if the five years expires during the implementation period the opponent may rely on genuine use made of the comparable mark when it was an EUTM or international mark, in any EU member states as well as in the UK. This may give rise to a situation where genuine use is proven in UK opposition proceedings even though the mark relied on was never previously used in the UK.  

Infringement proceedings

As part of a defence to a claim of infringement of a comparable trade mark, a defendant may require proof that the plaintiff has put its comparable trade mark to genuine use during the five years leading up to the filing date of the claim. In those circumstances use of the corresponding EUTM or international mark before IP completion day counts as genuine use of a comparable mark, even if it occurred in another member state. It will be taken into account alongside use of the comparable mark in the UK after IP completion day. 
If an injunction is granted it will only relate to use of the corresponding comparable mark and not the EUTM. If on IP completion day there is an injunction in force that prohibits acts of infringement of a EUTM or international mark in the UK, an equivalent injunction has effect in respect of the corresponding comparable mark. 

Enforcement throughout the EU

Following IP completion day the Recast Brussels Regulation5 (the “Regulations”) will no longer apply to the UK. Pursuant to the Regulations, EU member states are subject to strict rules governing jurisdiction of the courts and the enforcement of civil and commercial matters (including the enforcement of trade marks) within the EU. 

The Regulations provide that in proceedings regarding the registration or validity of trade marks, the courts of the member state in which the registration was applied for shall have exclusive jurisdiction regardless of the domicile of the parties. This will no longer be the case in respect of the UK following IP completion day. 

As a member state of the EU, the UK was also a party to the Lugano Convention6 which mirrors the terms of the Brussels Regulations regarding the jurisdiction for disputes relating to registered trade marks7. However, with the UK ceasing to be a member of the EU the Lugano Convention no longer applies to the UK.

This lack of clarity around jurisdiction is likely to create significant disruption and uncertainty in relation to cross-border litigation and in particular the enforceability in the UK of any EUTMs.   

In an attempt to avoid widespread disruption the UK formally applied to independently accede to the Lugano Convention on 8 April 2020. However, the UK’s application to accede will only be accepted on the unanimous agreement of the other contracting parties to the convention within 1 year of the application. Therefore, the UK’s ability to accede to the Lugano Convention is likely to be impacted by its dealings with the EU prior to IP completion day.  

License Agreements

From the non-contentious perspective it is important to ensure that any license agreements regarding the use of registered trade marks take appropriate account of the impact of Brexit, in particular, the concept of a comparable trade mark and the uncertainty around jurisdiction.

Non-UK governed contracts referencing a EUTM should ensure that the provisions of the agreement (including any limitations on use of the mark) account for the existence of the corresponding comparable trade mark.

In relation to the jurisdiction clause in any license agreement, selecting the UK as the exclusive jurisdiction to settle disputes should be considered due to the potential difficulties of European wide enforcement of judgements post-Brexit. 


If you wish to discuss any of the issues raised in this article, please contact Mark O'Shaughnessy, Jon Legorburu or Billy Casserly of our Litigation and Dispute Resolution team or Colin Sainsbury of our Intellectual Property team, or your usual ByrneWallace contact.  

1 (EU 2017/1001)
2 Section 39(1) of the withdrawal agreement
3 Article 54(1)
4 Paragraph2 of Schedule 2A of the Trade Mark Act 1994 (as amended by The Trade Marks (Amendment etc.) (EU Exit) Regulations 2019 (SI 2019/269))
5 Regulation (EU) No 1215/2012 of the European Parliament and of the Council of 12 December 2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters (recast)
6 Convention on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters
7 Article 222(4) Lugano Convention.